Let’s talk about cold weather content. It doesn’t quite feel like it yet in North Texas, but we are shifting into colder weather. What does that mean for your marketing?
1. Educational Content
It’s time to start thinking about getting out educational content to help homeowners take care of their homes in cold weather. If you are a pool builder, think about the fact that there are brand-new pool owners out there who have no idea how to take care of their pool in the event of a freeze. This is the perfect time of year to put out content that shows what to do with their filters, pipes, and pumps when those intense cold fronts come through.
2. Freezing Weather Reminders
If you’re a plumber, this is the time of year to remind homeowners to take care of their exterior faucets. They might need to be reminded to unplug hoses and anything connected to the faucet so that their pipes don’t freeze.
Are you an electrician? People are putting up Christmas lights. This is your opportunity to remind them to make sure they are protecting their outlets and breakers, especially if they’re trying to live up to Clark Griswold in Christmas Vacation.
HVAC companies can shift focus from taking care of the air conditioner to taking care of the furnace. Do you run a garage door company? Sometimes doors freeze, and people will need your help.
3. Content To Help You Stay “In Sight, In Mind”
This is the perfect time to make sure you’re marketing to stay in sight and in mind during these winter months. If you’re thinking, “Sure, we need to be doing this, but who has the time?” We do. And we would love to meet you at your job site. We’ll shoot videos, take pictures, and do all the posting for you so that you can focus on your trade.
We’d love to learn more about your business. Give us a call at 214-856-0492 to schedule a meeting.
