THE CJ CUP Byron Nelson to be contested at TPC Craig Ranch
PONTE VEDRA BEACH, Florida, DALLAS, Texas and SEOUL, South Korea – The PGA TOUR, the
Salesmanship Club of Dallas and global lifestyle company CJ Group today announced a long-term
agreement for the CJ Group to become the new title sponsor of the PGA TOUR’s long-standing Dallasarea
event – renamed THE CJ CUP Byron Nelson.
THE CJ CUP Byron Nelson returns to TPC Craig Ranch in McKinney, Texas, April 29 through May 5, 2024,
as part of the FedExCup Regular Season, with 500 FedExCup points awarded to the champion.
“We are extremely grateful for the CJ Group’s long-term commitment to THE CJ CUP Byron Nelson, an
event which has enriched the Dallas community and carried on the legacy of Byron Nelson through
world-class golf and community impact,” said PGA TOUR Commissioner Jay Monahan. “Alongside our
partners at the Salesmanship Club of Dallas, the CJ Group is committed to further elevating the event in
one of the premier golf markets in the United States.”
THE CJ CUP Byron Nelson has been hosted by the Salesmanship Club of Dallas since 1968, with the
tournament generating more than $185 million for charity. All proceeds from the tournament benefit
Momentous Institute, the nonprofit operated by the Salesmanship Club since 1920, which provides
mental health services, education and professional training to children and families.
“We are extremely thrilled about our new journey with the PGA TOUR and the Salesmanship Club of
Dallas,” said CJ Chief Marketing Officer Wookho Kyeong. “CJ Group values striving to be the first, the
best and different. I have no doubt that this tremendous partnership will showcase a perfect
combination of history, dedication and competitiveness for the game we love. We can’t wait to meet
the fans in the city of McKinney and the greater Dallas Metropolitan region.”
CJ Group has been a supporter of the PGA TOUR since 2017, when it hosted Korea’s first PGA TOUR
event at The Club at Nine Bridges on Jeju Island, South Korea. The event was played in the United States
from 2020 to 2022, with Rory McIlroy winning each of the last two tournaments.
CJ Group has supported several other PGA TOUR tournaments since then, introducing U.S. consumers to
South Korean cuisine via its signature Bibigo products. Also key to CJ’s mission is ensuring Korean golfers
can realize their professional dreams. CJ claims multiple PGA TOUR winners as brand ambassadors,
including Sungjae Im, Si Woo Kim and K.H. Lee.
“Today marks a significant milestone for both the Byron Nelson golf tournament and our beneficiary,
Momentous Institute,” said Tim Costello, Chair of Salesmanship Club Charitable Golf of Dallas, Inc. “It
was clear from our first meeting that CJ is dedicated to our shared commitment to strengthen mental
health and education for children and families, is passionate about the game of golf and embraces the
legacy of Mr. Nelson.”
THE CJ CUP Byron Nelson boasts an impressive list of past champions, including multiple winners in Tom
Watson (four times), Sam Snead (three times) and Jack Nicklaus (two times). THE CJ CUP Byron Nelson
moved to its current home at TPC Craig Ranch in 2021, when Lee earned his first career PGA TOUR
victory before successfully defending his title the following year.
Australian Jason Day won the 2023 event, carding a final-round 62 to beat Kim and Austin Eckroat by a
stroke. It was the first victory in five years for Day and his second at the Byron Nelson, which was the
site of his first PGA TOUR win in 2010.
THE 2024 CJ CUP Byron Nelson will be televised domestically on CBS/Paramount+, Golf Channel/Peacock
and PGA TOUR LIVE on ESPN+.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans,
partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA
TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and
administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members
represent the world’s best players, hailing from 24 countries and territories. Showcasing the biggest
moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic
distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming
service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories
in 26 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as nonprofit
organizations to maximize charitable giving, and to date, tournaments across all Tours have
generated more than $3.64 billion.
Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media
channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, Twitter (in
English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE.
About CJ Group
Founded in 1953, CJ is a global lifestyle company headquartered in South Korea dedicated to promoting
the values of health, happiness and convenience through its products and services. CJ strives to
transform global industries through innovation in each of its four core business areas: Food and Food
Services, Bio, Logistics & Retail, and Entertainment & Media. From the delicious and healthy meals
provided by renowned food brand bibigo to the world-class entertainment developed by CJ ENM, CJ
maintains a commitment to its ONLYONE standard. Through the constant pursuit of forward-thinking
solutions, CJ is committed to helping consumers around the world live life to the fullest. For more
information, please visit https://english.cj.net/
About bibigo
Launched in 2010, bibigo is the global K-food brand created by CJ, Korea’s No.1 lifestyle company. bibigo
has been delivering Korean food and culture to dinner tables worldwide under the slogan “Share Korean
Flavor. The brand takes 5,000 years of delicious cuisine and revamps the recipes to fit today’s modern,
non-stop lifestyles. That’s why the name combines the Korean word “bibim,” from a long cultural
tradition of “mixed” flavors, with the English word “go.” The brand line-up includes a full assortment of
snacks and appetizers. Overall bibigo products are now spread across over 70 countries worldwide. The
brand’s signature item, Mandu(Korean-style dumpling) is sold at around 50,000 stores across 6
continents, putting it in first place in the frozen snack market. Inspired by authentic recipes, bibigo
makes the exciting tastes of Korean cuisine easily accessible with popular offerings in most major
grocery chains. Also, bibigo is the official sponsor of THE CJ CUP, PGA TOUR regular-season tournament,
and has been the first ever global marketing partner of the LA Lakers representing authentic Korean
food culture to sports fans around the world. For more information, please visit www.bibigousa.com.
About Salesmanship Club of Dallas
Founded in 1920, Salesmanship Club of Dallas unites its more than 600 members to strengthen the
mental health of children and families.
Throughout the year, members focus their efforts to support Momentous Institute which is dedicated to
innovative mental health services, education, and professional training to strengthen children, families,
and communities. Uniquely, Salesmanship Club of Dallas is the host organization of an official stop on
the PGA TOUR, which has generated more than $185 million for Momentous Institute. Through
Momentous Institute, Salesmanship Club of Dallas is on track to strengthen the lives of 1,000,000
children and families by 2031.
